The premise on which eye tracking technology was founded is: Humans communicate via eye contact. Facilitation of human-computer interaction and machine learning.Assessment of pupil reaction when presented with visual/emotional stimuli.Identification of what a subject ignores/does not look at.In other words, eye tracking identifies and monitors a person’s visual attention in terms of location, objects, and duration.Įye tracking technology is often mentioned concerning: Įye tracking enables the measurement of eye movements, eye positions, and points of gaze through various technological processes. To unpack its complexity, let’s explore the fundamental questions of what is eye tracking, how it works, and what are its applications. Overall, eye and gaze tracking technology provide invaluable insight and opportunities. ![]() Its applications are limitless, both in research and commercial use. Eye tracking is a crucial technology to help us understand human behavior and the underlying thinking processes.
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